Objective: Communicate Differently
LIDL, one of European’s biggest retailer, wanted to communicate differently with its audience while demonstrating that it is possible to make delicious and simple dishes using their products.
Approach: Creation of a YouTube channel
Kazam! created a YouTube channel animated by famous YouTube influencer Hervé Cuisine. Every week, Hervé prepares a new delicious recipe using exclusively LIDL products.
Already more than 55,000 subscribers on LIDL Cuisine channel in less than 3 months!